BRUU - The Gourmet Subscription Tea Club

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Our July Tea Subscription box...



The story of BRUU

I know a fair few of you have been with us a long long time, and you are our most favourite people, but how many of you know BRUU actually came into being?

We thought we would tell you how your favourite tea subscription service came about… so get the kettle on, find a comfy seat, and let us fill you in… It’s story time!

Once upon a time… our founder Anneka took her boyfriend Scott, to meet her family for the first time. As avid tea drinkers, Anneka’s family, obviously offered Scott a cuppa… to which he said no! Shock/Gasp! Tea just wasn’t his thing, or so he thought!

A few years passed, and Scott continued to say no, until a stroll through the famous Shambles in York changed everything. They came across a small tea shop, the like of which they had never seen before, shelves upon shelves of loose leaf tea to choose from. Rooibos, Green, White, Oolong, Darjeeling… Scott found a passion for tea like never before! It was the rubbish in the bags he wasn’t fond of, not tea! Once he went loose, he was determined to never go bag!

Once home, he tried to find more of these delicious loose teas, but none of his local shops sold any, and buying online was hit and miss – the tea tasted old! So he had a brainwave;

“What if we could get new, exciting teas delivered through our door every month. Like a tea discovery service…” And the rest, as they say, was history, BRUU was born.

In the early days, we were very simple, with set teas sent each month, all based around a theme, very little branding, and all packed in their living room! Nevertheless, the idea quickly took off and we started to partner with other brands to include little surprises, something that still marks us as unique in the tea subscription market today. We worked on how to improve our box, built the brand, and developed the software to run our clever little tea machine which would be able to personalise our boxes based on your individual preferences.

We have gone from strength to strength ever since, with our boxes featured on ITV’s This Morning, endorsed by Masterchef, and numerous influential bloggers. We have partnered with Next, Boots, Debenhams, and Vodafone, to name a few, and have much more planned for this year!

We would not be here if it wasn’t for you, our members, who promote what we do and are always on hand to offer suggestions and feedback – THANK YOU! On that note, if you have any bright ideas on how we could improve, please get in touch at hello@bruutea.co.uk – We would love to hear from you!

One thing that is here to stay are our surprises, and this month we have teamed up with Mighty Bee, products that are made in harmony with nature. You will only find 100% natural ingredients at MightyBee, and only ones that are good for your bodies and the communities from where they are sourced. Nothing is added, or removed, just as nature intended. We hope you enjoy their solar dried banana bars which are naturally delicious and totally guilt free. Sweetness comes naturally, from the Kluai Namwa Lady Finger banana from Thailand. If you like them, be sure to head over to their website www.mightybee.com or visit your local Sainsbury’s. We love them, and we know you will too!

Other than that, we better go get the kettle on and come up with a plan to keep on going onward and upward!

Love Sophie xxx

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